Andrex: Conquer the First School Poo
Research revealed that 76% of UK kids hold their poo at school. As part of the Get Comfortable platform, Andrex set out on a mission to raise the first unembarrassed generation, helping kids to flush their inhibitions.
Awards:
May / June Winner of Thinkboxes award for TV creativity
Campaign’s 5th Best Film ad of 2025
Campaign’s Best Brand of 2025
But - most importantly - Adrian Chiles wrote about it in the Guardian